How Much You Should Spend With Adwords

This video and article is about how much money you should be spending with the number one online advertising by Google – AdWords.

This platform enables advertisers to compete to display brief advertising copy to online users. Through AdWords, you can create online ads to reach people exactly when they’re interested in your type of business. Trying this platform would be risky as you really don’t know how it will go, and how people will respond. It involves potential loss of profit, possible.

If you will be spending money in advertising services such as AdWords, of course, you have to make sure that it’s worth it. And of course, you wanted to see how much you have to spend to see if your ad works.

For me, you can spend however much you are willing to lose because spending your money in advertisements is like gambling. Also, it depends on the product that you are selling, if you are selling a high-end product with a higher budget, then you might wanna spend a lot higher in advertisements.

You can set a margin of up to $100 and see if it works, if it doesn’t, you can evaluate what seems to be working and not working with your ads, probably your website or your landing page. Or If you’re really afraid of spending, start with $5 a day, that way, you won’t be spending a lot of money and you can see if it’s working or not for you. That way, for only $5, which isn’t much to lose, you can test your website and start getting some traffic there, since Adwords is one of the quickest way to get people coming to your website, why not give it a try.

I’ve tried spending around $200 to $250 for Adwords, immediately, however, it didn’t work immediately. I (more…)

5 Ways to Get Links to Your Site White Hat Link Building

The very important thing to make your site be on top of SEO is to get links. It is very important to use white hat Link Building. It really requires ton of work. There are no shortcuts; however it will all be worth it because they really really works. So on this video and article I will discuss 5 ways to get links to your site through White hat link building.

1. Get Blogs posting about you.

For you to get blog postings about you, you have to:
Engage with them socially and in the comments,
Email Them,
Multiply Your Buzz. Don’t be afraid to use fake emails and names,
Send Them Products;
Tell a good story

Know more about it through my video: “6 Steps to Get Blogs Posting about You and Your Business.”

2. Competitor Research.

You have to find out where your competitors are getting links from. How to do it? You need to do this by having free trial on websites like Moz, Majestic SEO and Ahrefs. These are all websites that help you with your on page or off-page SEOs.

Expand your knowledge of Competitor Research through this video.

3. Guest Posts.

Here are my techniques on how to score a guest post.

Do Research, very important,
Engage in Social and Comments,
Email Them;
Create a Connection

Here is a video about “5 Tips on How to Score a Guest Post.”

 4. PR and Press Releases

You can do this by checking out HARO (Help a Reporter Out). It is a site that connects journalists to sources. It is an incredibly valuable and helpful tool for any promotional campaign which will be a very big help for you and your site.  Moreover, you can also do Press Releases and it will help you get articles.  Lastly, find magazines that work for you, magazines that are interested writing about you and (more…)

Launching a Kickstarter / Online Store in 30 Days – Day 1

This video and article is about day 1 of my 30-day challenge to start a successful ecommerce business.

To be a successful businessman, one needs to be efficient so I decided to do it in 30 days to make sure I set up everything in a timely and efficient manner, as well as tracking the progress of what I do. Moreover, not just for my own benefit but I wanted to share my knowledge to other people looking to start their own business. I haven’t even made any product as of yet but what I have is an idea that I’m starting to test. I have decided to go for the health nutrition space, kind of a food item. My targets are the biohackers, the Paleo diet people, the ketogenic, the crossfit, and the people who are really interested in nutrition.

So starting this ecommerce, the first thing I did was research, it is the most important. I did some research on my competitors about what they do, and I found some that are doing something similar but I think I can do something better than them, most especially if we’re talking about marketing. I also did research on similar websites, what other things are out there. Also, I was creating customer avatars where all information from an ideal customer where all his profile and information were there. I went to facebook and check audience insights, checking on what else do people like, what other interests they probably have, and I learned a lot about my demographics by doing this. I’ve also came to realize that more women are likely to hit the “like” button than men, so I decided to make my product and my target a little bit neutral.

Also, I decided to do a lot of podcast, contacting a lot of (more…)

PR and Press Release Tips for Your Business

PR is one of the best things to use to expand your business. Why? It’s free publicity which is pretty awesome. Blogs, newspapers and the like always wanted a new story or something interesting that they can tell their readers. If you can give it to them, they’ll love you for it. So in this video and article, I will give you some tips on how to do that.

  1. How to get a story. You have to realize that online blogs and online newspapers, which majority of the newspapers have online portion, have infinite space for making money and infinite space for advertisements. These newspapers make money per thousand impressions.
  2. Use fake email accounts. You can try to email the newspaper company through a fake email saying “Hey, have you heard about this company (whatever the name of your company is),” and that will probably make them interested.
  3. Get the journalist on the phone. A lot people wanted to just sit back and relax and everything via email which is pretty easier, but if you will have a journalist over the phone, you have a much higher chance of actually being able to get them to write an article about you.
  4. Make it specific and time constrained whenever you wanted an article to be written.
  5. Do the 3-Act Structure, popularized by Shakespeare. You can start from the beginning, like how the world was or how things were before your company existed; then at the middle, tell a story of what your company offers, and what you’re exactly doing. And finally – the utopia you’re creating, what s right now and what happened after.

Also, tell the journalist you will share the article – if they will take time to write about your site, why not return the favor and tell them (more…)

5 Tips on How to Score a Guest Post/Do Guest Blogging

In this video and article, I will show you my top 5 tips on how to score a guest post on other people’s blog, or do a guest post blogging.

If you don’t know what it is, Guest post is when you post on someone else’s blog. This is amazingly helpful because that person who owns that blog, they already have a built in audience, they probably have thousands of people that follow them. So not only are you reaching those people, you are also getting a back link to your website which in itself is very powerful.

So what are the 5 tips? Let’s dive into these tips.

1. Do Research

The very important thing to do if you’re trying to do a guest post is to do research. What I highly recommend to do is find out what kind of niche blogs are out there or those that overlap with your niche. You can always consider checking out blogs that are probably not within the scope of your main eCommerce site but blogs that could probably relate. Try to use your imagination. Look into the sites that the people that are potentially your customers are checking into. You can also use the blogs from competitor research which is the last topic we have discussed. It will definitely be a great help so you don’t have to analyze everything on your own. By just looking into the sites that are linked to specific websites, you can know which blogs you can post into, and you can do your guest post blogging. Moreover, you can always use the power of Google. Try to do your research and look for blogs related to your niche and sometimes, you can discover a lot more.

2. Engage in Social and Comments

Pretty easy thing to do is to start a (more…)