In this video, we are going to be talking about the Facebook Pixel and how to put it on your webpage and what you can do with it. Now, the Facebook Pixel is very important because that is how you can win market spoofing and it also can track goal conversions and things like that. So, there are a couple of different ways on how you can do this.

What we are going to do is go up here and go to Pixels and then choose Create a Facebook Pixel. This is going to be a Test Pixel because I have already created one in the past. Click Create and you will see Test Pixel is Ready.  Now, you can either Email the Pixel Code, that is especially in case you have someone else who is running the website, or Install Pixel Now. So, I am going to choose Install Pixel Now. Now, Copy Code to Clipboard. Okay, I am going to show you how to do it in WordPress and in Volusion. Volusion is what I use, but it is very similar to Shopify. So, if you go down to – for Volusion, click on Design and choose File Editor. Shopify – I would have to show you there how to do it, but I am sure that once I show you here, you will be able to figure it out. So, I am going to my template here. I already have another code. Basically, all I would have to do is paste the ­­­­­code here. Since it started up there, I am going to go ahead and delete this. Normally, I would click Save. I am not going to do that because, as I said before, basically I already have the code right here. If I were to go to (more…)

In this video, I am going to talk about audiences, how to create an audience and also audience insights. Basically, I am going to show you how to create an audience and there are several different ways you can do that. Then, I am going to show you how powerful audience insights are when you are looking for a future particular target and you are looking for what makes people similar. For instance, one thing I am about to do is I am going to upload my customer list and then I am going to look at audience insights.

So, I already have a customer list from a little while ago, but I am going to do a fresh one. Normally you would not have to do that. You could just add to the existing list. But, for the purposes of this video, I am going to create a new one. So, I am going to create a new Custom Audience. Then create a new Custom File. Choose a File or Copy and Paste This Data and choose Email. Go to a File and – Actually, check Copy. It is pretty big so I am going to Copy and Paste.  So, here are my files. I am not going to share too much. I need to go to another screen for the purposes of this. What I am doing, I am doing both the phone number and the email address. You can see their phone number.

I am only going to show the first 20. There are actually around 8,000 or 9,000. Do phone number and email. So, it is uploading. So far, 3,955 rows have been uploaded. Then we have 7,960 and now 9,463.  Then Lookalike Audience. Now, what a Lookalike Audience does is basically –Actually, let’s see – So, let’s do (more…)

Hello, my name is Chase Reiner. Today, I am going to show you the top five things you can do to SEO your website for 2017. This is a guest contribution for the Effective Ecommerce YouTube channel. If you want to find out anything more about me personally, I have a YouTube channel that is devoted mainly to SEO where I talk a lot about how you can do many of the topics we are going to be discussing in this video in more detail as well on that channel. If you want to check it out, it will be in the description.

The first thing that you are going to want to do is make sure that your titles are optimized for whatever search engine you are using really, whether it be YouTube, Google or even Facebook under certain circumstances. You do not want to have just exact match keywords on Title tags these days. You can still have them but you should focus more on LSI keywords. LSI keywords stand for Latent Semantic Indexing. That means the keywords that Google or these other search engines associate their main keywords with. The reason why you use these is because search engines, specifically Google, can better understand what you are talking about when you use other keywords related to your main keyword. So, if you look at something like LSI Graph/LSI Keyword Generator for free to look at your different LSI keywords, you can plug in something like “ecommerce” and it will show us all the different keywords that are semantically related to ecommerce – ecommerce sites, ecommerce website, what does ecommerce mean. So you can have semantic variations in Title tags and still rank your content well without having those exact keywords.

The second best thing you can do for SEO for (more…)

We are going to talk about how to create a custom audience for you to show Facebook Ads that hopefully will convert. We are going to go over a couple of different types. The first one we are going to talk about is finding your competitors and targeting people that already like your competitors. Then, we are going to talk about a couple of different interests including people who like certain types of magazines, different age ranges, TV shows, influencers like people who are interested in influencers and occupation. I am going to show you how to do all of those. I am going to show you some other tricks as well to create your audience.

So, from the beginning, and I am sure you already know this, location and age range are the first things I have set and then gender, assuming that applies to you. So right now I have 45 to 55, women in the United States. There are about 10 million of them so that is a good place for us to start. The next thing I am going to do is possibly look at people that already like my competitors. One of my competitors is Dancewear Solutions. So I am going to type that in. There are 191,000 people – 191,640 people who already like them. So, I am going to click on that. But, you see, of those 191,000, only 6,200 of them are 45 to 55 and within the United States. So, what I would do is I would look up and I would try to make a list of all of my other competitors. You can see that I already have some of them here. Capezio is one, Discount Dance Supply, Dancewear Corner, Dance Spirit – Dance Spirit is actually a magazine. So, maybe (more…)