#11 How to Design and Set up Your Online Store Part 2

Welcome to the Effective Ecommerce Podcast! and this podcast will be talking about how to design your online store this is a part two part one came out last week but specifically what makes this episode different is we’re gonna go down and we’re gonna talk about your about Us page your Contact Us page. the FAQ page category pages as well as some other tips on how to make your page in your website designed better and we’re gonna talk about product pages at the end here so number seven will be product pages you know what I’m gonna go with an eighth one which is home page I didn’t have it on my list of things to talk about but let’s talk about the home page as well so home page will be number nine so the design of your website is everything it’s so much it’s so important it’s your only connection to people online I mean unless you’re using social media which you probably should be in YouTube which you also probably should be your website is the face of your company let’s put it that way when people are ready to purchase they’re going to go to your website obviously that’s what ecommerce is all about so it’s important that all these different pages work together to help sell your product and it’s so easy to make a halfway-decent about Us page it’s so easy to make a halfway-decent Contact Us page I see so many people that are starting in e-commerce that just do not put in the effort to make a good about Us page and it really takes maybe an hour at most like it’s not that long and it can go a long way so let’s go down all these and let’s (more…)

Road Trip Up North | Kickstarter Day #24

Day 24 the Kickstarter starting the real road trip today it’s Thursday going up to San Jose and you’re tasting up in the Bay Area then I’m gonna be sending out some emails affiliates but let’s get started with the real road trip. So we got the set up here we got the GoPro got the beautiful girlfriend’s driving over here helping me out. So I can do a little bit of work she actually organized the back scene here. So it’s a little bit more organized but it’s got some great views of interesting because you look outside and the last time I was up in the roof through the road trip up to the Bay Area it was a lot greener and everything’s kind of dying off and just papers or dude first right now and it’s already died off she told me actually I did not know this but I found out that the reason it’s called the Golden supposedly least one of the reasons is because of all the shrubbery that turns golden during the summer months. So in the middle of the road trip here I’ve got some cool stuff and half we hung Taylor’s name right now at funeral mistake you different let’s learn already on the road trip out number one thing to learn more these rotated really fun and aside to documenting the full process kinda makes more fun than the Harris Ranch I’ve always wanted to go there but the idea that all men take a total including I’m gonna get a document for pockets how to push field an action painting you want to do it kind of from one life better or if you do all the things you always wanted to do or the camera but it’s also for (more…)

Filming Clips for the Facebook PNB Startup Group | Kickstarter Day #23

I’m filming the last filming a video that I’m going to post the last day of the Kickstarter and three days before. So I’m filming both those videos right now I filmed one using this right here as a background and I film the other one using this right here as a background. So this is actually where Pete answer is located this is my main commerce company pass on I just wanted a nice industrial feasel I only have two boxes left. So I put it up on a little stand. So it would be at their type and I just still a little impromptu a table super ghetto I got the camera over there with this microphone a shotgun mic. So I do a shotgun mic and let’s get over here at the lavalier mics that I hooked up you’ll see it in the video seen a lot of my kind of videos as well. So this is one of the things I’m doing right now I’ll probably do another video later tonight I did a lot today actually today it’s been a very busy day what the things I do today included one sending emails doing an affiliate thing I talked about a little bit yesterday knitting video I’m going to do an affiliate thing with the Kickstarter.

Just organizing all of that on top of that I think was just planning a lot of it was planning for today one of the things I’m since I’ve been saying a lot of I’m really excited or very excited one of the things I’m excited about is Mr. Dave Cameroon you don’t know who that is all these are Judy’s a master of jiu-jitsu and other martial arts I’ll post some videos I’ll talk about it more in the (more…)

Visiting Cross Fit Gyms in LA | Kickstarter Day #21 & 22

I was just in Santa Clarita my parents list goes back down to LA which I know is probably not the doesn’t make the most sense but there are some things that I didn’t do in LA that I should have I’d one of the big mistakes I think I made this the road trip what I think is a great idea in theory but truthfully I probably should have spent more time in LA going through the different jam and then Richard still gonna be very fun and it’s going to be a good way to get my mind off the fact that you know that I have this major thing that I think some pure strategic standpoint spending more time in LA would have probably made more sense and then doing the road trip once I have the final product to go sell I didn’t do it that way but that’s okay. So today’s a twenty ones we’re going to go down to the bullet Ruth’s cafe which I liked hanging out with you never know who you’re going to meet there and spend some time there doing a little bit of work waiting until around four o’clock and then we’re going to go to one of two different CrossFit gyms either deuce or LA CrossFit depending on which one allows us to do it do some tasting bring a laptop tell people they can they can pledge to the kisser on the floor just give me the email.

We’ll figure out the specifics on how to do that I think this will be something that I use a lot in the future the bullet recap a CrossFit gym I heard on the school cauliflower pizza place although are like rusted piece of wood and a tie that I’ll probably (more…)

CrossFit Games – Day 3 and 4 of the Road Trip | Kickstarter Day #19 & 20

I got a nice little fire going this morning it’s one of the fun types of things everybody everyone saw you did some cool things going on something to do in the minute journal my ideas for the day basically today I’m going back to the CrossFit Games. So I’ll get some kids from there for sure this time and just going around doing that sample I don’t I don’t know how effective is actually going to believe but I think no matter what it’s worth planning to speed for the future when the company is in full swing. So if I’m doing this morning during the fire having a little bit of coffee kooky and doing the morning routine in regionals on a head-up example started talks from the vendor’s and keep they’d want a partner do any kind of collaboration I get a little bit of footage of what it looks like in here.

About a few hours at the crops event you know it deploy I was the person that commune give you around vendors but as far as a consumer not that they’re really they have their own room it’s not like pillow effect pillow facts will come by themselves where this event which payment group. So I don’t really want to go from say a here to check out my nut butter but it was good for getting some vendors and I planted some seeds I think they’ll pay off my future. So now spending a little bit of time in the beautiful ocean here hanging out relaxing getting ready for the rest the road trip which is going to be pretty hectic. So I’m doing now going to go into town and get some food do some typing stuff enjoy San Diego driving around getting a (more…)

#10 How to Design and Set up Your Online Store

 

  • In this video I am going to show you how to design your online store

 

  • Hi I am Travis with Effective ecommerce and designing your online ecommerce store is an important and often overlooked part of the starting your online store.  I am going to give you 7 steps to help you design your store.  Step number 5 is scientifically speaking the most important element to success, so stay tuned for that.  
  1. Don’t Make Me Think
    1. Book also general principle
    2. Describe
  2. Go to your competitor’s site and see what colors and feel they use
    1. Bigger Budget
  3. Go to websites your demographic is likely to go to
    1. Bigger Budget
    2. Victoria secret
    3. Macys
  4. Make it personal Not big Box
    1. People want to buy from other people
    2. Make it strike a cord
  5. Just Get something up and iterate
    1. Even if you just blatantly copy a design from a competitor or similar website
    2. Success factor
  6. Outsource it – 99Designs/Upwork
    1. If you still Have issues outsource it
  7. Increase conversions don’t look pretty
    1. Make sure you have you prioritize your goals

 

Designing your first eCommerce store website can be a daunting challenge, but with these 7 steps, you will be creating a profitable website in no time.

  1. About Us Page
    1. Make sure its personal
    2. Add an image or even better a video
  2. Contact Us
  3. FAQ Page
  4. Category Pages
  5. Avoid product overload
  6. Ask People
    1. Ask friends or even better your target audience
    2. Tell my story
  7. Product Pages
    1. Add to cart button above the fold
    2. Unique and good descriptions
    3. Big add to cart buttons in a color that makes them pop
    4. home

 

The Entrepreneurial Breakfast – Day 2 of the Road Trip | Kickstarter Day #18

Got done with the Ontario breakfast from some of the guys from barbell shrug mic blood. So Doug Larson great time had a lot of fun talking about all the people there Doug actually invited me to go to train with him. So I’m going to go to physical culture which is I guess the pre well known gym in the area go train was into a little bit then afterwards go to the CrossFit Games it’s the kind of things I love it’s like a little by little things just kind of open up. So the view and I’ll try to get a few shots in there I don’t want to be awkward about it.

I’m definitely not going to you know pull out my phone inappropriate times but I’ll try to get a little bit of footage from in there but. So far a good start I think this is they do the road trip of the Kickstarter since the first video I did doctrinal breakfast which I didn’t get any I think I got one picture up I didn’t really get a lot of footage it didn’t seem like the right thing to do it would have been a little bit awkward to say hey guys let me record a little bit of video of this then Doug very nice guy Doug Larson of barbell shrugs invited me to go workout at the gym I think I posted a little bit about that talk a little bit about that went and worked out at the gym the name it’s called Physical Culture one-on-one I believe and very awesome gym at the earth Nathan are there two that need to work out together got some tacos super awesome experience we ended up going over to the coughs again like this (more…)