We share secrets and tips on how you can start your online business and also grow your e-commerce business. We also help you to gain financial freedom by making money from an e-commerce business over a short period or making extra cash from an e-commerce business.
Here are seven simple steps to follow in creating your e-commerce store;
1. About Us page
This page is very crucial to the success of the online store, and a lot of business owners fail to draw attention to their site because of their About Us page. It should not be a page which contains a few texts about the products that the e-commerce owner sells in a boring manner. The page should include a picture at least of the owner of the brand to give it a personal touch. People tend to prefer brands that connect with them and it make it easier for them to want to spend more time on the site. A video is more preferred on an e-commerce site about us page of about one to two minutes to engage the prospective clients so they can be more comfortable giving you their money. The video can contain any necessary information about the site and how you do your business in a friendly manner. This may help the prospective client to connect with you as customers prefer to purchase items from a humanly brand and not just any company.
2. Contact Us
This page is also crucial and should be strategically placed so that people can find it easy to communicate with you. It is typically situated at the bottom of the page and should contain all contact information such as an email, a phone number and an office address if you have one. The phone number should be displayed prominently in the header and your customer support should be active to take all calls and resolve customer complaints. This will build the trust between the store and the customers. You can also improvise by adding features such as a live chat box to make it easy for customers to contact you.
3. FAQ page
Without an FAQ page, you may have to answer simple questions on the phone which will take up valuable time for other pressing matters. Some customers may be too impatient to call and ask and may go to another site that has the answers to their questions. It is much better to create a page dedicated to answering the questions that might be frequently asked by customers.
4. Category pages
Some category pages are not easy to navigate, and this can discourage the customers from making a purchase. Ensure that you design the category page so that the clients can be directed to where they can quickly find the items they need.
5. Avoid product overload
Your products should be well arranged and not scattered all over the place so that customers will not be confused about what they want to get. A simple layout is preferable and It should be very easy for customers for select their preferred product without being coerced into choosing from so many options.
6. Ask people
Run a survey and find out how people feel about your store. It could be family and friends or even random people on the street or the internet. It is, however, advisable to ask people who are your target audience what they think about your store and you can use the information to better the store.
7. Product pages
Your page for products should have a unique description to encourage people to buy the product. Also, your site will not rank high on Google if you have the same boring descriptions as other sites. Put up all the information on the product on one page instead of having customers move from one page to another to see details.
These tips can help you remain ahead of the marketing trends and make money from your e-commerce store.