How to Save Your Audience with Facebook Ads and Use a Saved Audience

 

I am going to talk about how to save your audience. This is really helpful if you are using similar audiences over and over again. It makes it so you can simply click your Saved Audience button, find your Saved Audience and go from there.

One of the Saved Audiences I have is Dance Studio Owners. When I click on that, it will automatically populate Interests, Age, Dance Studio Owner, Age, whatever.

Let’s go back and I will show you how to actually make that Saved Audience. One thing you might want to do is combine a bunch of custom audiences and I will show you exactly what that would be. So, I have Dance Studio Customers, VIPs – I might want to include my entire customer list from Volusion. Then I might want to add everyone who has ever bought from me, and on top of that, I might want to add one of my competitors. For this specific Audience that I am going to do, I am going to Browse, go to Demographics, Work, Job Titles, and I will type in Dance Teacher.  Then I can go through and add a bunch of others as well. Add Connection Type. No, I am not going to use that one. Then, all I have to do is Save This Audience. I am going to call this audience Test Audience. So, that has been saved. That is it.

Now, if you go into your Audiences, you will see your new Test Audience.

This is a super handy thing that you can do. I use the same audience pretty much every time, or I have a few variations of the same audience. So, I definitely recommend that you save your audiences. Otherwise, you will spend a lot of time going through and trying to figure out the perfect people for every time you need an audience.

If you have any questions about this, please leave a comment down below.  Please “Like” us. Like I said, if you have any questions about Facebook Ads, leave a comment down below. But, this is a super handy thing that you can do. I use the same audience pretty much every time, or I have a few variations of the same audiences. So, it is recommended definitely saving your audiences it will spend a lot of time going through and trying to figure out the perfect people for it.