#14 SEO Basics – Off Page SEO and Link Building


Off page SEO and link building are a crucial part of your seo plan and in this episode

  • Review of On Page and Off Page
  • How Google Calculates page rank
  • Black Hat and White Hat
  • Gray Hat
  • Follow vs. No Follow


  1. Twitter Contests
  2. Set Up Social Media Profiles
  3. Guest Blogging
  4. Get Bloggers to write about you
  5. Spotlight Marketing
  6. Link for Link
  7. Pinterests pins
  8. Round up posts – Top Dance studios
  9. Get Governments or edu articles

Don’t Do PBN or really any black hat tactics, my story


#13 SEO Basics – SEO Overview and On Page SEO

  • There is two major categories of SEO On Page SEO and Off Page SEO
  • On page SEO is a must do for all stores and it is basically making it easy for google to read what is on your page, off page SEO is all about getting as many high quality links to your site, preferably from related sites
  • This Video will focus on on page SEO as it is the foundation that you need to build for your online store
  • On Page SEO has 7 Main Parts
  1. Keywords
  2. Keyword Research
  3. Meta Title and Meta Descriptions
  4. Header Tags
  5. Link Structure
  6. URL Structure
  7. Image SEO
  8. Page speed
  9. Rich Snippets
    1. Reviews etc.
  10. Content