#21 Basic Email Marketing – Campaigns, Automation and Tips

  • Email Marketing
    • Subject line is everything
    • What one thing do you want them to do
      • Don’t ask too much
    • Use email to promote all your other social media platforms
    • Different buckets, non-customers, customers, VIPs
      • To start you can treat them all the same
    • It’s also different depending on how much they open.
      • To start don’t worry about that
  • Automation
    • Create an automated sequence
    • I will quickly touch on what I do / recommend
    • Different based on what funnel customers and non customer
    • Non customers can get discounts, the ultimate point is to get the purchase
    • With customers the point is to get them in the eco system and get the sale long term