In this video, I will discuss the different steps on how to start a Shopify store. Below are the things that you will have to do:
1.Get a Domain Name
2.Sign Up to Shopify
3.Set Up Your Store
4.Set Up the Legal Things
5.Drive Traffic
Get a Domain Name
This is the first step to starting your Shopify store. Here are some keys to a good domain name: Short, Easy to Spell, and Easy to Remember. It’s a huge bonus if it includes a keyword to the product you are going to sell. You can buy your domain name from sites like GoDaddy and Namecheap.
Sign Up to Shopify
You can use this link (www.effectiveecommerce.com/shopify) to sign up to Shopify: When you do, you get a free 14-day trial and a one-on-one consultation with me.
Set Up Your Store
Setting up your Shopify store is easy. Below are the things you have to take note for this step:
1. Add Product
2. Make it pretty
3.Properly SEOd
Set Up the Legal Things
One of the things that people get pressured with is how to properly set up their business in a legal structure. Here are the steps you need to do:
1.EIN – Get an EIN number. It’s free if you are in the US.
2.Sellers Permit – Get some tax information from your local state. Apply for a sellers permit so you can pay your local state sales tax
3.Set Up LLC or DBA – This is your business structure. You can choose from a DBA or LLC. DBA is a lot cheaper to do but it does not offer much protection. LLC is more expensive than DBA. The price depends though on which state you are in. Personally, I go to LegalZoom for both of these and DBA costs about $100 while LLC costs about $300 plus your state’s local fees. The benefit of LLC is that people can’t sue you, they can only sue the business.
Drive Traffic
The last step to setting up your Shopify store is to come up with a game plan on how you’re going to market it. It depends on what kind of product you are selling. Below are different ways I recommend for marketing which include both free and paid options.
1.SEO
2.Content Marketing
3.Public Relations
4.Social Media
5.Adwords
6.Product Listing Ad
7.Paid Social Media
8.Influencers
9.Display Ads
10.Retargeting Ads