In this video, we’re gonna talk about this 7 biggest mistake that online store owners ecommerce entrepreneurs make and this kills me when I see someone do it I’ve consulted it for a lot of different ecommerce stores and over and over again I see these mistakes.

1. Not Niched down
2. Header/Logo Too Big
3. Product Page Sucks
4. Bad About Us and Other Pages
5. Poor Navigation
6. Bad Photos
7. No USP

1. Not Niched Down enough – probably is my guess I mean I obviously don’t know your store but let me take a stab in the dark you probably not niche down enough. So what do I mean most people that come to me their target demographic is women 35 to 55 now you might be thinking yeah that’s a good niche that’s pretty niche down No then they say okay well what about moms 35 to 55 mmm still way too broad then they might say okay well upper middle class moms to getting warmer but not good enough. So I’ll say something like it should be upper middle class vegan yoga moms that own a pair of Lululemon pants that’s what I’m talking about it needs to be that specific maybe even a little bit more specific the reason it’s. So powerful is when you know that much information about who your target customer is and makes it a lot easier to make your entire website perfect for them make your entire Instagram page or Facebook make all the content on your website perfect for that specific niche of people you want to have thousand true fans you want one thousand people that are part of your tribe that just absolutely love your product love your company and if you go for women 35 to 55 no one’s gonna love your company (more…)

Welcome to another episode of the Effective Ecommerce podcast and in this episode I have Facebook Ads secrets for you specifically I have different Facebook ad secrets we’re gonna go over each one of these in detail somewhat rapid-fire I want to make sure I don’t take all of your time but I’ve worked with a number of different people on Facebook Ads I’ve done Facebook Ads myself and I’ve tried to compile like what are the top tips that are actionable that you can use right away and I have about of them and I have exactly of them actually right now and some of these tips are gonna be things that you can implement today some of these things are gonna be things that save you thousands of dollars or hopefully make you make more sales so without any further ado let’s get into it I’ll have some updates later at the end of the episode as well as a favor I’d love to ask if you guys obviously optional but let’s get into the Facebook Ads secrets

1. Highly targeted interest targeting – highly targeted interest targeting and if you’re pretty familiar with Facebook Ads may not be very surprising but secret number one is it’s all about being is targeted as possible in your interest targeting you don’t want to do a bunch of random different things you want to make it very very specific and I’m use examples like this before but you wouldn’t want to do mom’s age 35 to 55 that’s not a good niche that’s not a good target interest what you should do instead is go in Mom’s age 35 to 55 who like Lululemon and like this other company and start getting your target down to (more…)

 

In this episode of The effect of Ecommerce podcasts we’re gonna be talking about Facebook ads specifically Facebook ads for your online store your e-commerce business shopify bigcommerce whatever you have we’re talking about Facebook Ads for a business which is different than other types of Facebook ads you might be running. So before we get started in all of this let’s talk about what Facebook Ads are and I’ll do a little shout-out I’ll talk about it more at the end of this episode if you’re serious about Facebook ads and this is something you really want to learn I do have a beginners Facebook Ads course specifically geared towards beginners but I’ll save that topic for later in this episode this episode though I’m just gonna give you as much information as I can in one episode about the basics of Facebook Ads. So obviously as I said if you want the course check that out later. So what are Facebook Ads now you probably if you’re watching this video have a general idea of what Facebook Ads are I’m gonna give you a little bit deeper of an understanding right now and then throughout this episode. So what are Facebook Ads they’re advertisements on Facebook.

 

Facebook is a social media platform a place where you go to connect with friends a place where you go to see what’s going on with your friends or you can be creepy and check out what’s going on with a bunch of different people that you used to be in your life that maybe no longer are you whatever you want to do but the thing about Facebook that’s interesting is you don’t want to be sold to on Facebook necessarily now on Google when you go to do a Google search you (more…)

This video I’m gonna give you a quick walkthrough of AdWords we’re going to go into a little bit more depth than we did in the last video. So there’s a couple different things i want to show you here and one of the first ones is we already talked about the difference between what a campaign is in an ad group just to reiterate the campaign is kind of like a the big bucket and then within that bucket there’s lots of ad groups in the point of the ad groups is you want a different ad group every time you want a different ad to show. So for instance if I’m doing green yoga I think we did green yoga pants last time then you’re going to want to show a special add to that oops oh just got to refresh the page if someone’s searching for green yoga pants then you’re gonna want to show a different add to them then someone searching for read yoga pants. So let’s give this a second alright.

Let’s walk through here. So within if you click on the campaign one of the things we can click on the ad groups tab and you can see the different ad groups in there then we go into the settings. So one thing we did is when we set this up we made it a standard campaign it’s probably better to go with all features and I’ll show you why. So in the standard there’s not a lot of features going on but if you go all features you can change some things here such as the delivery method all right. So standard optimized delivery for a bad spending budget evenly over time. So you can change these two and the first one is (more…)

In this lesson we’re going to talk about customized emails I’m talking about the following emails that you send. So when someone purchased from you send follow-up emails usually automatically and these are a lot of times things that no one ever changes we’re planning on changing that in this section in this lesson. So basically one of the first things I’m talking about is the thank you email every shopping cart platform automatically sends the customer thank you email or seats they sometimes call it whatever and it’s usually really boring it’s something that nobody maybe you look at and you quickly archive or hit the back button delete forever I want to change that I want to change it. So when you send a thank-you email people look at it they laugh maybe they forward it to their friends if it’s really good or you know if nothing else there’s a lot of different things we’ll talk about on how you can optimize them the other thing that we talked about is follow ups a lot there’s a lot of times it’s like hey please rate my service or rate the product that you got there’s other kind of follow-up emails that are sent automatically the goal is to customize them and we’re going to talk about some tips on doing that but before I do I want to read to you the famous CD baby email. So here we go this is the email that is sent after you purchase something from CD baby it may have changed by now but this wasn’t originally when the company was started this is the email that was sent. So here we go

“Your CD has been gently taken from our CD Baby shelves with sterilized contamination free gloves placed (more…)

In this lesson I just want to talk about the course overview and basically I’m just gonna give you the really quick tidbits of what you’re gonna learn in this course and obviously I’m not gonna go into full depth about every topic here but just. So you can get an idea and you start getting familiar with some of the Ecommerce terms and what’s gonna be in this course. So here is the structure of the course first we’re gonna start with the introduction obviously you’re watching this right now and I’m gonna talk about market research in developing your idea after that we’re gonna talk about setting up your store this is actually how to set up your ecommerce store I’m gonna show you how to do it using Shopify and I highly recommend Shopify I can’t recommend it enough if you don’t already have an Ecommerce store you Shopify and as a bonus if you want to use my affiliate link I have it down below I’ll actually give you a free consultation because I do get a kickback from Shopify if you use it to be fair if you want to use a different platform let me know I have affiliate links for all of them it’s just Shopify is the one that I really recommend and if I were to be starting an Ecommerce store over again which I will be throughout this course I would use Shopify. So after that we’re gonna talk about SEO basics specifically on page SEO first because I think that’s the actually I know that is the first step then after that we’re gonna talk about some more advanced setting up of your store we talked about conversion in that we’re gonna talk about some other things and social media (more…)

 

 

In this video we’re going to answer the question what’s better Shopify vs. WordPress we’re going to go over the pros and cons of both but the answer might surprise you and it’s a little bit different than you might expect when you first start watching this video.
Pros:

Shopify
•Built For Ecommerce
•Better Credit Card Rate
•Better Add Ons and Apps
•Integrates with Pinterest, PLAs
And a ton of things

WordPress
•It’s for blogging!
•FREE (Sort of)
•Simple Small Store

Cons:
Shopify
•You need 3rd Party Apps
•Fees for using 3rd Party Payments Gateway

WordPress
•Still Need to pay for hosting
•Smaller User base
•Not as professional
•More likely to get hacked
•Harder to Customize

So the winner is Shopify and in fact if you use a link here up here or down below in the show notes to sign up for shop spot we get a free 30-day trial and I’ll give you a free one-on-one consulting session so you can click on the link here for Shopify or down below in the show notes to get that free trial and my free consulting session so I highly recommend doing that but if you don’t believe me and you want to go with WordPress anyways you’re going to need a hosting service and this is what I personally use you can check effective e-commerce com that’s I host that that’s a WordPress site and I host it using Bluehost and if you want to find it for Bluehost click up here or click down below in the show notes and if you use either one of those links.

I’ll give you a free one-on-one consulting session as well so even if you don’t want to use Java file you don’t believe me click on one of my links sign up and I will give you that free one-on-one consulting session if you liked this video and you want to learn more about (more…)