A lot has happened with performance and nut butter since the last time I talked about it I haven’t done a vlog update in a while. So let me give you an overview of everything that’s happened the last vlog video I did is an update I was just sending a palette of Performance Nut Butter into Amazon and I haven’t done one since then and it went really well. So sales have been great. So this video I’m gonna have a bunch of different lessons a bunch of different mistakes I made a $10000, mistake I’ll talk about that mistake and how you can avoid similar mistakes some of the lessons learned from that and we will go over just everything that has happened. So a huge lesson for first-time sellers I thought I was gonna be selling a certain amount of units but I ended up selling x as many units per day than I had originally projected for which is great that’s a that’s a huge success that means that things are going really well but on the flip side I ran out of inventory in Amazon I sent them one pallet full of units and they ran out of that much quicker than I had anticipated about and half the time or even less.
What did I do now once I saw that sales were x what I had projected for I sent them another pallet they received the pallet about a week before I ran out of inventory but it was just sitting in their warehouse I had shipping confirmation that that they had received it but they had no then they didn’t have it in their warehouse like they didn’t have it checked in they didn’t have anything as far as I could tell. So what (more…)
You’re hard-working you’ve got hustle but your thinking is all wrong you’re thinking about e-commerce Shopify drop shipping all that kind of stuff you’re thinking about it wrong 99% of you will fail with Shopify that’s just statistics that’s just math and if you don’t watch all this video if you don’t watch videos like this and learn from other people’s mistakes you’re much more likely to fail than others. So first off right off the bat I’m gonna tell you why I see.
Many people failing and how to fix it but let’s start with the number one thing % of you will fail with Shopify because you’ll never get started. So many people have great business ideas and they never get started it’s the beginning of the year I’m filming this really early in the year and a lot of people have the idea of starting a new business but you know what most of them will never do it change that right now there’s those links up here and down below for Shopify you can get a free -day trial there’s other hosts out there too you don’t need to use Shopify it is the best one but there’s links up there and down below and I’ll talk about later in the video I got a special trick that’ll help out anyone that hasn’t signed up for Shopify yet but let’s go back to the video and the important stuff here and how to fix your thinking. So that’s only one part of it like I said 99% of people will fail because they never get started they never take that first step what about the other people the other nine percent of people that still fail well they’re thinking about e-commerce wrong and what I mean by this (more…)
Welcome to the Effective Ecommerce podcast and in this episode we’re gonna be talking about Pinterest and Pinterest ads and how to use those for your Ecommerce business for your online business what’s the best way to use both of these and for anybody watching this on Youtube I am sporting some blu-ray blocking basically a glasses. So I know I look a little ridiculous but it’s late at night and I don’t want all the light to keep me up. So anyways before getting out any tangents let’s talk about Pinterest and why it works for Ecommerce.
What’s great about it what’s not great about it how to properly utilize it and before we get into this whole episode I do need to say I’m not the world’s biggest Pinterest expert I know enough to make sales from Pinterest I know enough I’ve used it before profitably but there’s definitely people out there that know more than I do about this. So if you’re a beginner to Pinterest or Pinterest ads this is the perfect podcast for you because I know just a little bit more about you and I can bring you up to speed pretty easily if you are an expert at Pinterest or Pinterest ads probably won’t learn anything new with this episode. So let’s get started how does Pinterest work and I think that’s the most important thing to understand is why do people use Pinterest how does it actually work and if you haven’t ever used Pinterest before the first step might be just to sign up for an account and poke around and see how it works I think the next step might be ask some of your friends ask people that know how Pinterest works but the quick synopsis of how Pinterest and Pinterest (more…)
So you have a website up but it’s not making any sales why is that why does nobody trust your website there’s a few really good reasons why and there’s probably two main categories there’s the technical reasons why and the social proof reasons why and both these are critically important.
There’s the technical reasons first up your website probably looks really bad it probably looks crappy it probably looks like some kind of a scam website easy to fix here’s some of the things one go to your favorite web site go to your the biggest competitor you have the person you know that makes millions of millions of dollars and figure out who that is and copy the look and feel of their website in the meantime eventually you can afford to hire a designer and make your website look much much better but at first that’s what you need to do you need to go to your competitors website and try to copy all the details number two your about Us page probably looks awful no one trusts you what can you do to change that add a picture of yourself at the minimum add your story out of video and it’s not hard to add a video you can take your phone and just start recording I mean you make it slightly more professional than that but you know maybe set it up if you have some friends that know what they’re doing you know whatever it is talk about your company in yourself and if you for whatever reason don’t think you look good on camera don’t come across well on camera hire a professional to do it you can go on Fiverr and for five dollars you can get an about us video that’s gonna look (more…)
In this video, we’re gonna talk about this 7 biggest mistake that online store owners ecommerce entrepreneurs make and this kills me when I see someone do it I’ve consulted it for a lot of different ecommerce stores and over and over again I see these mistakes.
1. Not Niched down
2. Header/Logo Too Big
3. Product Page Sucks
4. Bad About Us and Other Pages
5. Poor Navigation
6. Bad Photos
7. No USP
1. Not Niched Down enough – probably is my guess I mean I obviously don’t know your store but let me take a stab in the dark you probably not niche down enough. So what do I mean most people that come to me their target demographic is women 35 to 55 now you might be thinking yeah that’s a good niche that’s pretty niche down No then they say okay well what about moms 35 to 55 mmm still way too broad then they might say okay well upper middle class moms to getting warmer but not good enough. So I’ll say something like it should be upper middle class vegan yoga moms that own a pair of Lululemon pants that’s what I’m talking about it needs to be that specific maybe even a little bit more specific the reason it’s. So powerful is when you know that much information about who your target customer is and makes it a lot easier to make your entire website perfect for them make your entire Instagram page or Facebook make all the content on your website perfect for that specific niche of people you want to have thousand true fans you want one thousand people that are part of your tribe that just absolutely love your product love your company and if you go for women 35 to 55 no one’s gonna love your company (more…)
Welcome to another episode of the Effective Ecommerce podcast and in this episode I have Facebook Ads secrets for you specifically I have different Facebook ad secrets we’re gonna go over each one of these in detail somewhat rapid-fire I want to make sure I don’t take all of your time but I’ve worked with a number of different people on Facebook Ads I’ve done Facebook Ads myself and I’ve tried to compile like what are the top tips that are actionable that you can use right away and I have about of them and I have exactly of them actually right now and some of these tips are gonna be things that you can implement today some of these things are gonna be things that save you thousands of dollars or hopefully make you make more sales so without any further ado let’s get into it I’ll have some updates later at the end of the episode as well as a favor I’d love to ask if you guys obviously optional but let’s get into the Facebook Ads secrets
1. Highly targeted interest targeting – highly targeted interest targeting and if you’re pretty familiar with Facebook Ads may not be very surprising but secret number one is it’s all about being is targeted as possible in your interest targeting you don’t want to do a bunch of random different things you want to make it very very specific and I’m use examples like this before but you wouldn’t want to do mom’s age 35 to 55 that’s not a good niche that’s not a good target interest what you should do instead is go in Mom’s age 35 to 55 who like Lululemon and like this other company and start getting your target down to (more…)
In this episode of The effect of Ecommerce podcasts we’re gonna be talking about Facebook ads specifically Facebook ads for your online store your e-commerce business shopify bigcommerce whatever you have we’re talking about Facebook Ads for a business which is different than other types of Facebook ads you might be running. So before we get started in all of this let’s talk about what Facebook Ads are and I’ll do a little shout-out I’ll talk about it more at the end of this episode if you’re serious about Facebook ads and this is something you really want to learn I do have a beginners Facebook Ads course specifically geared towards beginners but I’ll save that topic for later in this episode this episode though I’m just gonna give you as much information as I can in one episode about the basics of Facebook Ads. So obviously as I said if you want the course check that out later. So what are Facebook Ads now you probably if you’re watching this video have a general idea of what Facebook Ads are I’m gonna give you a little bit deeper of an understanding right now and then throughout this episode. So what are Facebook Ads they’re advertisements on Facebook.
Facebook is a social media platform a place where you go to connect with friends a place where you go to see what’s going on with your friends or you can be creepy and check out what’s going on with a bunch of different people that you used to be in your life that maybe no longer are you whatever you want to do but the thing about Facebook that’s interesting is you don’t want to be sold to on Facebook necessarily now on Google when you go to do a Google search you (more…)
This video I’m gonna give you a quick walkthrough of AdWords we’re going to go into a little bit more depth than we did in the last video. So there’s a couple different things i want to show you here and one of the first ones is we already talked about the difference between what a campaign is in an ad group just to reiterate the campaign is kind of like a the big bucket and then within that bucket there’s lots of ad groups in the point of the ad groups is you want a different ad group every time you want a different ad to show. So for instance if I’m doing green yoga I think we did green yoga pants last time then you’re going to want to show a special add to that oops oh just got to refresh the page if someone’s searching for green yoga pants then you’re gonna want to show a different add to them then someone searching for read yoga pants. So let’s give this a second alright.
Let’s walk through here. So within if you click on the campaign one of the things we can click on the ad groups tab and you can see the different ad groups in there then we go into the settings. So one thing we did is when we set this up we made it a standard campaign it’s probably better to go with all features and I’ll show you why. So in the standard there’s not a lot of features going on but if you go all features you can change some things here such as the delivery method all right. So standard optimized delivery for a bad spending budget evenly over time. So you can change these two and the first one is (more…)
In this lesson we’re going to talk about customized emails I’m talking about the following emails that you send. So when someone purchased from you send follow-up emails usually automatically and these are a lot of times things that no one ever changes we’re planning on changing that in this section in this lesson. So basically one of the first things I’m talking about is the thank you email every shopping cart platform automatically sends the customer thank you email or seats they sometimes call it whatever and it’s usually really boring it’s something that nobody maybe you look at and you quickly archive or hit the back button delete forever I want to change that I want to change it. So when you send a thank-you email people look at it they laugh maybe they forward it to their friends if it’s really good or you know if nothing else there’s a lot of different things we’ll talk about on how you can optimize them the other thing that we talked about is follow ups a lot there’s a lot of times it’s like hey please rate my service or rate the product that you got there’s other kind of follow-up emails that are sent automatically the goal is to customize them and we’re going to talk about some tips on doing that but before I do I want to read to you the famous CD baby email. So here we go this is the email that is sent after you purchase something from CD baby it may have changed by now but this wasn’t originally when the company was started this is the email that was sent. So here we go
“Your CD has been gently taken from our CD Baby shelves with sterilized contamination free gloves placed (more…)