Everyone wants to get more traffic and back links to their website and in this video I am going to show you a free way to just that well at the same time getting your most valuable customers coming to you and sharing your site with their friends. This is actually super simple and you will kick your self for not thinking of it before. I call it spotlight marketing.
Spotlight marketing is interviewing your customers
How I came up with it
Why it works
Explain the process
Interview anyone of your best 1000 true fans
If you could only have 1 customer who would it be
Travis’ story and how he came to the idea
What didn’t work
Trading links – too technical for some people
“Let’s collaborate” – too much effort for people
1000 True Fans / The Tipping Point
Connectors, Mavens, Persuaders
WORKSHEET: Find 10 each
Who do people in your industry look up to?
What publications or websites do they read?
Why this works: reciprocity & human psychology
Influence by Dr. Robert Cialdini
Module 3: Finding The Elusive Customer
1,000 true fans/ 1 true fan
Who is the #1 person you’d LOVE to interview in your industry?
Who does he/she follow on Twitter?
Who else is like them, but perhaps more reachable?
Scouring “Top 10 lists”
Interview your own customers (since they have similar friends with same buying habits)
In the internet world, everyone feels anonymous.
People have a desire to be recognized and feel special.
You offer free marketing, publicity, and the need to feel good.