How to Create a Mobile Only Adwords Campaign

The majority of adults in the United States now own smartphones and an increasing number of people are using their mobile phones to shop online. As an e-commerce store owner, you want to be sure that you’re marketing to people who are shopping on smartphones, so that you don’t miss out on the chance to get new business. Experts predict that shopping on smartphones will only increase in popularity over the next decade, making it a good idea to begin marketing to mobile users now, especially because your competitors may not be.

So yes, you should be using Adwords campaigns for mobile customers, but there is a catch–you’re likely not going to make as much from marketing to mobile users as you will to people who are shopping on tablets and computers. In my business, I’ve found that only a very small portion of my sales comes from mobile users and that the average dollar amount of the sales that I do have is significantly less than the average total for a tablet or computer users. People who are shopping on smartphones are simply more likely to tap on the one product they need and check out, while shoppers on other devices are more likely to browse and purchase more.

While there may be some exceptions, for most people who own e-commerce stores, Adwords marketing on smartphones isn’t going to be as profitable. This means that you don’t want to invest as much on your campaigns, and it is possible to minimize your cost of advertising by setting up a separate Adwords campaign specifically for mobile users. This way, you can set your bids at a lower cost and pay less when your ads are displayed.

Setting up a mobile only Adwords campaign is very easy. Just follow these steps to get the job (more…)

How to Remove Your Adwords Ads from Smartphone Searches

It doesn’t matter what your line of business is–as a small e-commerce business, you always want to keep costs to a minimum. Internet marketing costs are one of the biggest expenses for e-commerce stores, and if you’re anything like me, you’re always on the lookout for ways to slash costs without compromising the effectiveness of your efforts to promote your products.

One thing that I have found to be beneficial was to eliminate my Adwords Ads from mobile phone search results. This is sort of a controversial topic. If you read the marketing information from Google, you’ll see big claims that displaying Adwords Ads on smartphones will increase your profits, but based on my experience and what other e-commerce business owners have told me, this seems to be greatly overstated. I have found that mobile users rarely buy from sites, and when they do, the average sale amount is significantly lower than what customers shopping on computers pay. After eliminating mobile advertising from my Adwords Ad campaigns, I’m now getting a better return on my investment in marketing and haven’t noticed any decline in sales.

Before you read on, I suggest taking a look at Google Analytics to see how many site clicks you’ve actually received from Adwords Ads displaying in mobile results. If this number is low or non-existent, then I would strongly recommend that you do the following to keep your ads off of mobile device screens.  This way, you won’t be paying money for extra views that aren’t bringing you any benefit.

To remove the mobile optin from your Adwords Ads, follow these steps:

  1. Go to your Google Analytics dashboard and select Campaign Management from the menu at the top of the page.
  1. You’ll be taken to a list of all of your current Adwords Ad campaigns. Click on the Campaign that you (more…)

4 Ways to Increase Clicks on Product Listing Ads

Pay per click advertising is one form of Internet marketing that can help e-commerce businesses get new traffic to their sites to increase sales. Over the years, I’ve tried a number of types of pay per click advertising methods with mixed results. I’ve found that some simply aren’t worth either the high cost that you pay per click or that they take too much time out of your day when you consider how much you actually make with them.

That doesn’t mean that all pay per click advertising isn’t worthwhile. I’ve had great success with Product Listing Ads, which are also sometimes called Google Shopping Ads. In my experience, they work incredibly well, and my site has gotten a lot of business through them. Still, you can’t expect to just put up any Product Listing Ad and end up with clicks and sales. You need to be smart about how you create your ads and structure your campaigns. Here are some tips for success that I’ve used to make Product Listing Ads profitable:

  1. Increase the Amount of Your Bid.

If you’re looking for the simplest, most surefire way to get more clicks on Product Listing Ads, you can simply increase the amount of your bid. When your bid size is higher, you’re more likely to rank in first place for your chosen keywords. That means that your product will be displayed more often, and you’ll have more of an opportunity to get clicks. Of course, not even small e-commerce business can afford to pay more per click for their Product Listing Ads, so you may need to try one of the other methods that I’m about to explain.

  1. Incorporate More Products.

A lot of e-commerce store owners try to start with just one or two Product Listing Ads because they want to see how (more…)

Top Tax Tips for E-Commerce Businesses

Tax season isn’t something that any small business owner looks forward to whether you’re planning to prepare your taxes yourself or have an accountant do them for you. As an e-commerce business owner, tax season can be particularly difficult. Even though you have to pay taxes like any other business, the unique characteristics of e-commerce businesses can lead to some challenges when it comes time to prepare a tax return.

I know that personally I found it hard to get my tax return ready the first couple of years that I owned my e-commerce business, but along the way, I learned some tips that have greatly simplified the process and that are sure to help make tax time a little easier for you, too.

  1. Don’t Miss Money-Saving Expenses.

Why should you pay more taxes than you have to? As an e-commerce business, you’re less likely to have some of the types of expenses that other types of companies have, such as depreciation on large amounts of equipment; however, there are still many expenses that you can deduct. Many e-commerce business owners make the mistake of overlooking some of the expenses that they can use to lower their tax liability. Go back through all of your receipts and make sure that you haven’t missed any business-related meals or trips this tax season. Going forward, you can make things much easier by separating your finances. Use a credit card specifically for your business and keep a separate bank account for writing checks for expenses. This way, you can simply use the statements at tax time to crunch the numbers and guarantee that you never miss a single expense.

  1. Familiarize Yourself With and Take Advantage of All Expenses.

My first year as an e-commerce small business owner, I ended up missing out on over $2000 of expenses (more…)

Instagram Advertising And March Content Marketing Ideas


This article will highlight how you can write better articles for your content marketing and Instagram advertising for your e-commerce business.

Instagram, since it became a property of Facebook, now allows users to advertise on this platform, and it is an excellent way to push your online store to a wider audience. Instagram boasts of about 400 million users and the field of advertising on Instagram is relatively new as so many people do not use it yet.

How to advertise on Instagram

If you intend to advertise on Instagram, you will have to activate it via the Facebook advertising platform as Facebook owns Instagram. The cost per click or CPC is tagged at about one dollar and is quite reasonable and this depends on the target audience.

Tips for creating ads on Instagram

–              The creative aspect

People want to see an image that looks both beautiful and native, so this crucial in the creation of an Instagram ad. The more native the ad is, the more it will draw the attention of potential buyers. Also, if the ad looks too formal, people may scroll away immediately they realize that it is an ad, but when it look natural, it catches the right attention.

–              A mobile landing page

This is also very crucial as Instagram is a mobile application and is rarely used on personal computers, an optimized mobile landing page will make it easier for your proposed audience to access your online store from the ad. If the landing page is not optimized, it will discourage the Instagram users who wish to view your store from their mobile device. You can solve this problem by using email capture so that when users click on your ad, it will take them to a landing page and redirect them to sign in with Facebook. Users can then sign (more…)

How To Track Instagram Link Clicks In Google Analytics

This short article will cover how you can track the progress of your e-commerce website link on your Instagram page on Google Analytics.

Instagram is a robust social media platform which has become increasingly popular due to its capability of allowing users to post videos and pictures and also enabling users to advertise on the platform. It has been deemed to be extremely useful in marketing e-commerce businesses as images and videos may make a product more attractive to people. However, there is no way to track the progress of your website from your Instagram page site. The only way to put your e-commerce link on Instagram is through your profile and the link in the profile cannot be tracked by Google Analytics. However, some people have been able to trace their links by converting the link into a bit ly link which looks ugly and unpresentable and some people think it looks like spam. You can easily bypass this problem without having to use a bit ly link and you can successfully utilize Instagram in marketing your e-commerce store.

How to make your business e-commerce site link in your Instagram page trackable in Google Analytics

Google Analytics is crucial to the success of an online store as it offers a free report on the traffic of the e-commerce store and this report can give indepth information about how much traffic is coming into the site and where they are coming from.

If you can track your Instagram page website link, you can determine how many people are coming to your website from your Instagram page and discern if your marketing strategy is successful. A lot of e-commerce owners wonder how they can see the success of their website link on their Instagram page by knowing how many individuals move from their Instagram page to (more…)

What Color Your Add to Cart Button Should be For Optimal Conversions!

In this article, we will finally give you the answer to the age old question, What color should my “Add to Cart” button be? We will show why certain colors are preferable and offer advice on which to use for your e-commerce business.

Colors play a significant role in the e-commerce business, especially with the set-up of the website and the templates used for the site. There are colors which can have a psychological effect on customers and make them feel more comfortable in the site, other colors send the wrong signals and may not match the tone of the products you are selling. These colors must be selected properly to avoid sending the wrong message to intending buyers.

What color should your ‘Add to Cart button be?

Should it be red, green, purple, or yellow? The simple answer to this pressing question is that it depends on so many different factors. A lot of people as what color should be used on their Add to Cart button, but the question should be asked about the site. For instance, the cart should be in a color that contrasts the main color of the page to give it a better highlight. Consider a website with a green background, a red color cart would contrast the green color. Use the color wheel to be sure which color will contrast correctly. Every color which is in a horizontal line and is facing another color will most likely contrast properly. An orange background will contrast with a blue background, and a yellow background will contrast with a purple background. This will ensure that the “add to cart button” stands out and is easily seen by the intending customers.


There is always an exception to this color rule, consider a site with a predominantly white background and a pink “add (more…)

How to Use Facebook Lead Campaigns to Build Your Email List

Facebook Lead Ads are one of the most powerful new marketing tools to become available recently, and they are currently usable on mobile devices, so everyone with a smartphone is a potential recipient of this kind of marketing message. Facebook Lead Ads are completely housed within the framework of the Facebook platform itself, which means a user would never have to navigate away from Facebook, and potentially be lost.

The Facebook Lead Ad process

As a smartphone user scrolls through the daily feed, your ad pops up on the phone, asking the user to opt-in to, for instance, a free DIY guide. By clicking on a ‘Download’ button in your ad, an email is sent to the user’s normal email account (because Facebook already knows the user’s email account).

Then the user has only to click ‘Yes’ to agree to send his/her email address to the person who is providing them with a free DIY guide (yourself). Without ever having to navigate anywhere else, your marketing message has reached the user – and your conversion rate gets a significant boost.

One of the real advantages of this approach is that it can be conducted in a very highly focused manner, with only your ideal candidate targets being polled. The precise demographic you are trying to reach are the only Facebook users who will receive your message, and this precision is attributable to the fact that Facebook already knows that information about each user.

How to implement a Facebook Lead Ad

Creating your own Facebook Lead Ad is not difficult, and with just a few attempts, you’ll become proficient at it. Then you can begin your own ad campaigns and take advantage of the tremendous savings that this approach offers, compared to previous traditional methods.

  • To begin, you will need to access the Facebook Power Editor and start the (more…)

Ecommerce News Ep. 2 Spotlight Marketing and Google Adwords PLA Updates

E-commerce is the new trend that has taken the world by storm. Why spend loads of money to own an outlet and be limited to just a few consumers, when you can have your business on the internet and get millions of people to visit your online store every single day.

About Us

Effective E-commerce with Travis Marziani is an online broadcast for E-commerce operators and individuals looking to get into the business. In these short clip, a lot about E-commerce is addressed leaving you with loads of information that you would need to thrive in your business. The world of e-commerce can be quite daunting, if you step into it blindly without proper knowledge of what to do. These videos provide a number of helpful tips that would be of immense value to you and your business. Get where you want to be in as little time as possible!

This episode of E-commerce News takes a look at how over 30,000 target consumers were drawn to an E-commerce site at no costs at all. Also, we take a look at how Ad-words and product listing ads can help to generate traffic from your target demographic. There are a number of ways to get exactly where you want to be in your business. These include:

Spotlight marketing

Spotlight marketing is a very important concept in E-commerce, and was used to get over 30,000 people to a website. Like most online business operators, when your business begins, you may be looking for a cheap way to get people to visit your website. Most of the techniques that E-commerce authors and advisers may preach would often require sizeable investments. One of the best ways to reach out to your target demographic is by first of all providing value to your customers. The hard truth is, if your product (more…)

How to Start an Online Store: Pick Your Shopping Cart

Brief Introduction

The video is for newbies interested in setting up and running their own online stores. It focuses on how to start an online store, the importance of shopping carts and how to go about it. It gives the three most reliable shopping cart platforms for your online store and also recommended one of them

Importance of shopping carts

Picking a ready-to-go shopping cart platform saves you the rigors and technical knowhow of how to build a website and also integrate it to your custom built shopping cart platform. And if you intend to outsource it, you have to part with a lot of money. But picking an already built shopping cart platform saves you all that since no website is required

Three recommended shopping cart platforms

There are three highly reliable platforms that you can select – Shopify, Volusion and Bigcommerce. Even though the speaker in the video uses Volusion for his own online store, he suggests the option of Shopify for newbies. This is because Shopify is said to be the easiest to understand and manage among the three shopping cart platforms.

While he agrees that all the three of them have their own peculiar advantages, he believes that shopify should be chosen before the other two because it offers a lot of plug-ins and also supports so many applications.

To avoid a miscommunication, he pointed out that the other two platforms are also very good and reliable. You are still in safe hands if you choose any of them. He just opined that Shopify is the best for newbies due to the reasons mentioned above.

Of course you may have come across several reviews about the three of them, some may be encouraging and some may be unpleasant. The truth is… no review can give you a better idea than trying them out for yourself. (more…)