There are 5 common mistakes every single e-commerce entrepreneur, including myself and those that I’ve worked with, has made. In this video, I will talk about these mistakes and how to avoid them.

Not Niching Down
Whatever kind of business you are creating, especially if you’re starting an online store, you need to make sure that you niche down. Figure out who is that one person that would buy your product. This is called creating an avatar. Write out what this person’s name is, websites this person visited, magazines this person read. Basically, what you’re trying to create is the perfect website for one person. This is going to polarized your customer. This is how successful companies get started. Figure out who your core customer is and target them hard.

Create a Tribe
Your ultimate goal is to create raving fans. Create people that love your product so much that they tell their friends and family and post on social media about it. There’s a concept called 1000 True Fans. The idea is if you have a thousand true fans, you can make a successful business out of it. Aside from sharing about your business, this tribe will also help you build a better website and a better product.

Choose Right Platform
Make sure that if you create an online store, it’s on the right platform. There are two platforms that I recommend: Shopify and WooCommerce. If you want to make a full-time income from your online store, you should go with Shopify. WooCommerce is cheaper but you get what you pay for with this one.

Create a Passion Product
Don’t do dropshipping. While you can make money off of it, it’s not the same opportunity as it used to be. It’s not the best way to make money online. I think the best way is creating a Passion Product. Basically, what you do is create something that you wish existed in the world. It does not have to be revolutionary. In my case, what I did was create a different blend of nut butter.

Sell on Amazon
It’s hard to convince people to go to your own website and buy things. You will also have to do the shipping and spend a lot of money on advertising and the conversion rate is not very good with an online store. Selling on Amazon is way easier than creating your own online store.