Influencer’s Jar of PNB! | Starting a Kickstarter Day #24

Alright is a day 24 today I’m going to be writing out thank-you cards or like little like influence or cards. So what’s going to happen is I’m setting up the influencer jars and what it’s going to be you think of like an inside of it’ll be inside a black box and inside the black box will be white treaded tissue paper and the black box itself really nice you know I think they cost me like a dollar to a piece and it’s got it’s all black and it’s got a you know a black top think of like a cupcake box and I’m going to actually have choking. So inside the box there is the shredded tissue paper I’m going to put the jar inside there then I’m put the cap on top of top on top and then use a ribbon like a really nice like self-type ribbon to tie a little bow and put one of these cards in this card I’ll write a nice little note fold it in half and then round the edges just keep that little added touch that’ll go in on the bow and I hope is it’ll make it really easy for them to read I think if I had just a note somewhere else inside the box they probably wouldn’t read it because it’s just they want to get to their jar but does they need to see it in order to unwrap the bow like satin ribbon they’re going to definitely do it.

It’s going to be black box with a black satin red ribbon inside the jar in the shredded paper. So today that’s the big thing I’m going to be doing is writing out of these right around of these influences of cards the other thing is people to join the product launch group from some other launch keep on Facebook I’m going to be picking some of those people out and sending them a free jar get some feedback on the date you know the final version of the flavor isn’t well stop finalized yet I’m still going to be making a few little tweaks if I get a lot of feedback saying that there’s too much macadamia not enough coconut I might change it slightly but I’m pretty happy with the taste of it right now. So that’s the big thing I’m doing today I might depending might be today might be tomorrow I go in I actually just recently got the jars shipped to me I want to show you what that looks like it’s five big boxes with the jars inside will open up and you know goes through that whole process but right now it’s just going to be writing these cars to the influencers alright. So today has been a bit of a weird day as you can tell I forgot a lot of things including the camera. So I’m using my phone propped up Hannah goofy. So what I’ve been doing today and actually when I say day this day to day

It’s kind of actually two days because it’s like it’s basically two half days one of the some of the things I did and I thought to write a lot of notes I mean kind of dilly dallying one of the issues I ran into and this is just kind of silly things that happen right I. So the in cards are going to look like this and open up like this but someone’s helping me do it gave me cards that look like this. So they still need to get cut they still need to get the hole punch and it sounds like a very minor thing except for when I’m writing it takes up less space. So part of you wants to wait an extra day until I get the final versions that look like this the part of me just wants to write on these and then have them cut once again there’s not a wrong answer but you know you find yourself sometimes kind of spinning in circles on what you should do now on top of another part of me wonders should I do this hand ring or should I just print them and I think the answer is going to be some all hand write to certain people and then others I’m just going to the print Here sign my name and put to whatever you know their name on the front but I’ve been dilly-dallying a little bit today. So I’m gonna get down to business some other stuff I did in his last day or I guess technically it’s two days two half days is this and I’ll show this later up close but I got some t-shirts mocked up but I have one of the people that work at the dance for help me out we got a girl t-shirts and guide to shirts blue this is for me and actually my girlfriend is going to be going on the road trip with me to help promote performance nut butter but I’m going to be wearing these a paleo FX. So you’ll see some pictures of that I also got the the jar label finalized I got the jars then I’m going to show you actually opening them I’m going to show all the all that tomorrow. So we got the pot boxes that’s some of stuff but right now the main focus is going to be writing these letters and at least putting a little bit of effort it’s trying to get them done like I said I’m a little bit disappointed if it doesn’t look like this because some of its going to get you know cut off and I’m going to look wrong but I got a solution [Music] [Music]. So one issue I keep remembering is my handwriting’s not the neatest. So that’s one reason why it might make sense to just print it out something I’m gonna have to decide pretty soon yeah the good thing about printing it out too is I could send out of them and it’s not really a huge issue. So I don’t have to hand write each one but I think it is a nice touch to handwrite it.

Maybe but this is a pretty long note to write out like that maybe that means I do just a really small note and I do a longer like a little thing print it out and then it’s really small note not sure what the solution is let’s put entrepreneurship [Music] just receive creative jobs to my manufacturer. So these jars are going to be going to influencers they’re going to be going to people on our road trip I’m going to a different CrossFit gyms jiu-jitsu gyms do tasting and also going to go to people like you I’ve already actually picked a handful of people from a launch group to send them to I’m going to show you this is the box that the infants are going to get to but if you still haven’t reach out to yet and you still want to get a free jar ahead of time ahead of everybody else the day of the launch exactly a week from today I’m going to be posting a Facebook a little post about it in Facebook and if you want to get one of the early jars share that and you’ll get an opportunity to win one really jars. So let’s open this up this is what the influencers are going to be I’m going to come over here to see it from there all right. So we got a note first to note is just some important details it’s a signature obviously and some information on when they should show it some bubble wrap of course individualize notices go into Jimmy. So I wrote a little individual note for him in there. So you pull up full box there Jimmy we’ve got a nice little black box with black ribbon keeping the theme of the company open up the inside is the jar performs not let me show you guys the new label -. So this is the label just to the jars the actual product will be a little bit different it’s pretty cool we have some information here on the benefits and then over here we have some of the different little logos the color Nutrition Facts really excited about this arm once again if you want to win one of the early jars the day of the launch just share the Facebook post I’ll post it in the group share it and that will help me because if we get these projects the project is a really good to start that will be huge the first few days are crucial for Kickstarter.

Thank you for watching this and hopefully share the post today to watch that’s the video I sent to the I put one I’ve actually posted one week at a time in the Facebook product launch group but let’s go over some of the different things about it and how I actually did it in this. So first off the labels all I did was got full-page sticker paper went over to opposite boat had it printed out and I cut off cut the size of each label cut it. So perfectly wrap around the jar pretty simple same things with these little x just bought some stock paper and put this in GIMP which is basically like Photoshop really simple I in bullet points I said Kickstarter campaign starts may nine go to performance mutter komm only last days early birds discount for the first few days. So some of the big things. So the next thing I want to do is actually open this box and mouth I will get a close-up in just a second of opening one of say big boxes I think each one had what maybe jars each I’ll show you what that looks like in here does that’s been a big thing of what I’ve been doing the other thing I have somewhere around here Academy actually you got the black t-shirts this is probably a girl one is a girls one now the black t-shirts events that are going to go to the screen printers and we’re going to get the performance nut butter logo here and on the back something like for a free paleo vegan keto friendly smack or another one is the we’re going to say asking me about my nuts with a arrow pointing to the PMD logo and that’s just to get some conversation started. So that’s been some of the big updates it’s been hectic I mean it sounds like something like this sound extremely simple you know just write out the bullet points but it probably takes two or three hours trying to figure it out same thing as you know the logo was extremely hectic and trying to figure out how what’s the best way to pack the box went through multiple iterations we originally we were going to put all this information in this little tiny card and handwrite it that was a nightmare we decided not to do it we said just do a quick note in here.

That’s been some of stuff but let’s actually get a close-up of opening the box open up this box here actually quite tricky comes in the box we’ve got lots of little boxes peanuts and then we have all these individual boxes here. So put one of these up as well but I think I’ve shown this in a different video this is the sense of the product now here’s an issue this guys taste a little bit different than a last batch and that’s just due to the natural differences in macadamia nuts and cashews just happening seasonality thing and then within there is a bunch of jobs all the way actually. So we have six jars in there I specially requested the black tops it looks really good with the final label as you can see here the black top black label just a little bit of color around the nuts. So that is that’s what’s inside here we got multiple layers in there lots of packing peanuts as well. So I’m really happy to have gotten these jars and I’ll be using these up on sending them to influencers like I said and sending them or letting people paste them on the cross or actually the road trip let’s just keep it simple.

That’s it for this part sort of just kind of recap the day I think thick there’s a couple different taking lessons here one is that you’re going to have these off days I think I love you won’t talk about it but some days you just feel like you’re running in mud no matter what you think you’re trying to do just nothing actually gets done. So one day look that happens just you know got to get through them I think another thing it’s just kind of a random spawn I’m sure about them you know I’m deaf out the first person talking about this but it was interesting because just earlier I was thinking myself you know I’m at my parents house right now I’m like you know my dog has a grand all day today Mikey needs some exercise where after got is I need some exercise it’s really part of it too and just like dog you can tell when they haven’t enough that exercise they’re a little anxious they’re you know a little bit down depressed whatever same thing holds true for human I mean we need exercise and you know that I think a lot of times we look at kids to like oh well I keep cranky because we didn’t get enough sleep or hungry or now usually I guess they don’t say they don’t get enough exercise but anyways I think that we got to realize that we need all that basic stuff – I think I’m going to wrap up today I have the I mean some good things I got done though today is I did figure out that I probably just want to print the cards and I figured out that I I figured out the message that I want to send for them. So not some good stuff there but I mean there’s still a lot more to figure out here kind of rambling at this point. So I’m going to save the rest like a really exciting Dave see the rest for tomorrow and end it right there.