Today we will be talking about Product Listing Ads or also known as Google Shopping Ads and why they are so powerful compared to text adwords. Product Listing Ads will represent which image matches what someone is looking to buy, so they will click on it and there will be no guesswork. While with adwords, when someone clicks on it, it might not be what they are looking for. You’re looking for people to buy stuff, people who are ready to click that ‘Buy’ button and that’s where Product Listing Ads come in. With Product Listing Ads, there is a picture of an item and there is a price. So when someone clicks on it, they are going to know what is on sale. If you have an ecommerce business and do not have Product Listing Ads, set them up and if you have any questions I’m here for you.

I do have a video coming up soon on how to set up PLAs, which is a set by set walkthrough. So look out for that.