Today we will be talking about Product Listing Ads or also known as Google Shopping Ads and why they are so powerful compared to text adwords. Product Listing Ads will represent which image matches what someone is looking to buy, so they will click on it and there will be no guesswork. While with adwords, when someone clicks on it, it might not be what they are looking for. You’re looking for people to buy stuff, people who are ready to click that ‘Buy’ button and that’s where Product Listing Ads come in. With Product Listing Ads, there is a picture of an item and there is a price. So when someone clicks on it, they are going to know what is on sale. If you have an ecommerce business and do not have Product Listing Ads, set them up and if you have any questions I’m here for you.
I do have a video coming up soon on how to set up PLAs, which is a set by set walkthrough. So look out for that.
Creating a well converting Google Ads can be tough. Sometimes it can be the simplest tip that will end up saving you the most money. Today we’re going to touch on 7 of the best tips to increase your conversions with Google ads. The first tip would be to have good images that stand out to your potential customers. Search some of the keywords relevant to your product and check out the other products already out there. Make sure that your photos are relevant to what is being searched, but also make sure that your image draws in the customer’s attention. Next, you’re going to want to make sure that your titles are keyword rich. This means that your title needs to be packed full of keywords that relate to your product and are going to attract buying customers when they search that keyword. Negative keywords are another huge component to driving your conversion rates up. It’s important to note which keywords fail to give you sales when searched. Since Google charges you based on when a customer clicks your ad, it’s important to note as many negative keywords as possible so that you’re not wasting money on a customer that isn’t going to buy from you anyways. Another great thing to do is remarket to these customers. Note which keywords are being clicked on and remarket that out to that demographic. It’s always important to review and adjust your ads as well. Check out which keywords are performing well and which keywords are not. If you’re noticing that one keyword is not performing well, turn it into a negative keyword. If you’re noticing that one keyword is doing very well, turn that into a text AdWord. A text AdWord is a Google ad shown at the top of the page (more…)
The first key to finding success on Amazon is getting reviews. Reviews are an incredibly important part of any successful product on Amazon as that is what a lot of customers base their product decisions on. Some key ways to get reviews include asking friends, family, strangers, forming a launch group, or sending out the free product in exchange for a review. PPC ads are another important key to increasing your Amazon profits. These ads are incredibly efficient as they boost your item in the search results. Another excellent way to optimize your product listing is to put as many keywords relating to your item as you can in your product title. Any keyword that your customers might use to search for your product helps. Product images are an excellent way to increase your conversion rate. By putting in images that showcase your products features and any details that set you apart from your competition, you increase your chances of someone purchasing your product. To tie in with this, your product description and bullet points are an essential part of showcasing what sets your product apart and what differentiates it from your competition. However, the most important part of finding success on Amazon is running header ads. Many people ignore header ads, however, they’ve proven to be very successful and quite untapped at the moment.
1. Get Reviews
a. A Launch Group
b. Friends and Family
c. Strangers
d. Free in Exchange
For a Review
2. PPC Ads
a. Generic Search
b. Automatic Campaign
c. Related Product
d. Target Competitors
In this episode of the effective e-commerce podcast we’re we talking about mindset and the secret to success this is one of those things that sounds really new AG and all I kept a dippy and all that kind of stuff but it’s actually really important there’s a lot of science to back it up and. So I’m going to talk about in this episode why it’s. So important in what tips and tactics you can use at home to actually help yourself out make this into a reality and make this work for you basically.
This is like I said is one of the secrets to success super-important and I’ve seen it in myself the difference now between now and when I started is I believe that I can make money I know that I can make money online I remember when I first started especially for the first few weeks the idea of it’s. So funny to think back with the idea of making money online what seemed almost impossible like I knew it was possible but I was like yeah but like it seems harder than it was it almost seems unrealistic now that I’ve done it a lot it seems super easy and launching a new company launching a new product launching a new course doing all these different kind of things I just know that I’m gonna make money from it and when you have that idea of I know I’m gonna make money from it you end up working harder you end up coming up with more creative ideas it’s kind of like in my life actually one quick example is I knew I went to USC which was like my dream College and I knew that I was gonna get in there. So that it (more…)
In this video I’m gonna show you how to set up a basic WooCommerce website from scratch so as you can see this website’s very basic but it works and later in the video I’ll show you how to customize it even more but in this video I’m gonna show you from the very beginning how to set up a WooCommerce website we’re gonna start from how to get a web hosting provider I recommend Bluehost I’ll talk about that more throughout the video then we’re gonna show you how to take a domain name transfer to Bluehost then set up WordPress which is necessary for WooCommerce and then ultimately setting up WooCommerce with a complete WooCommerce tutorial by the end of this video you’re going to be a WooCommerce master
How to Get a Web Hosting Provider
– BlueHost (0:55)
First step is finding a web hosting provider and I do have a video up right here by my face you can click if you want more information on which one I recommend but Bluehost is the answer so let’s get started the first step to getting a WooCommerce website up getting this online store up is finding someone that is going to host your website and this does cost money you can’t find a free way to do it that despite all the ways I’ve tried but it’s really inexpensive and 100% worth it I do have a video up right here by my face where I compare all the different platforms that you can host your WooCommerce website and by far in my opinion Bluehost comes out on top I do have links down below to a bunch of the different ones but first step is gonna be to go to effective ecommerce comm / WooCommerce and that is my link (more…)
In this video we are going to compare Shopify and Bigcommerce in 2018.
Shopify Pros:
1. Better and Cheaper Templates
2. Better Addons and Apps
3. Better Integration
4. Better Innovative Team
Bigcommerce Pros:
1. Better out of the Box
2. Real-Time Shipping Quotes
3. Slightly Better Abandon Cart Recovery
Shopify Cons:
1. You Need a lot of Apps and Addons
2. 2% Fee for 3rd party Payment Gateway
Bigcommerce Pros:
1. They Have Selling Limits
2. They Have Poor Support
3. They Have Poor Addons and Apps
Similarities
1. $30 Basic Plan
2. Customizable Templates
3. Import/Export via .CSV
The Winner? Shopify!
So in 2018 in my opinion Shopify isstill the clear winner when it comes to finding an e-commerce hosting platform Shopify and big commerce are the same price but you get so much more with Shopify and that’s not it one of the biggest things to me is Shopify just seems to be on the leading edge they just seem to be a more forward-looking company and if I’m gonna be building a website I’m hoping to have it for 10 plus years I want to make sure I have a company on my side that’s very forward-looking that’s always trying to stay on the cutting and that is without a doubt Shopify as I mentioned at the beginning of the video I do have a link up here and down below if you do decide to go Shopify that will give you a free 14-day trial and if you use my link I get a small kickback from Shopify so as a thank you I will give you a one-on-one consultation session for free as I mentioned this is not a bias review because I also get the same amount of kickback from BigCommerce so if you want to go with big commerce feel free obviously I personally do not recommend it but for whatever reason you like some (more…)
Steven Jobs
https://effectiveecommerce.com/stevejobs
Elon Musk
https://effectiveecommerce.com/elonmusk
Sam Walton
https://effectiveecommerce.com/samwalton
Andrew Carnagie
https://effectiveecommerce.com/carnagie
Launch
https://effectiveecommerce.com/launch
Four Hour Work Week
https://effectiveecommerce.com/4hour
The Lean Start up
is exactly what I do with performance nut butter it’s coming up with a product doing one SKU just doing it as simply as possible now I could have even done a more minimally Viable Product that’s MVP you’ll hear people talk a lot about this the navy product is like the minimal thing that would work as a product so for performance nut butter I could have just done it as a jar I could have manufactured it myself sold
How to win friends and influence people
I read and there’s so many things it’s one of those books that every few years or every year or two actually I go back to and I revisit some of the principles and a lot of them are almost common sense but it’s things that you probably forget in your day to day life so one of the examples from the book is you want to think about the other person you want to think about what they want first and this is something I see a lot of people making the mistake of especially a lot of people email me saying hey you should help me because it would help me make more money and they try to get my help and they talk about all the things how it would help them and if I had more money
David and Goliath
what I’d recommend pretty much anything by Malcolm Gladwell all of his books are amazing but for entrepreneurs (more…)
Shopify stores (and small businesses in general) are notorious for how fast they rise and fall. As a result, many people find themselves wondering why theirs does not work. In general, the number one reason that a Shopify store fails is that the items being sold are too general. The phrase generally used to narrow down the items sold to a target demographic would be ‘niche down’. The whole idea behind niche-ing down your store is to identify a target demographic, such as yoga moms in urban areas, and find an item that would fit suit to them. When everyone has the same idea of selling general merchandise on Shopify, it saturates the Shopify market. Some important questions to ask yourself when setting up your site might be: “Why would someone buy an item off of my site instead of Amazon?”. Or another great question could be: “Why would someone want to tell their friends about my product?”. This all ties into the concept of building a brand. Building a brand is a huge part of having a successful company; you want your potential customers to associate value with your brand and have it mean something to them. An example for this might be kayaks. You can go purchase a kayak on Amazon easily, what would make a potential customer want to purchase a kayak from you instead of Amazon? The answer put simply is brand recognition. Brand recognition is really the only reason small businesses are able to get by anymore since Walmart or Amazon has 99% of the market covered. If you put out content related to kayaking consistently and present your company with the outdoorsy-adventurous aesthetic that a kayak customer would look for, they might be more drawn to purchase from you instead of (more…)
In this video I’m gonna answer the question for you what is Shopify and why do you keep hearing about it why do you keep hearing about all these people making a ton of money off I made you know five thousand dollars in one day on Shopify and all these different crazy things that you’re hearing. So the answer to what is Shopify it’s basically a website you can go to and you can build an e-commerce store you can build an online store and they’ll also host it for you now if you’re looking at potentially signing up for Shopify I do have a special offer at the end of this video with a link that you can get a free one-on-one consulting session with me but let’s first go in depth a little bit more on what is Shopify why is it. So special are you gonna get rich quick are you gonna make a million dollars overnight the short answer is probably not I mean it’s not a get-rich-quick scheme it’s not anything that it’s just a place for you to build an online store a place for you do you know build something where people can purchase things from you now just because you build it does not mean they will come a lot of people think that all I’m gonna build an online store and I’m gonna get you know I’m gonna make thousands and thousands of dollars no just because you have some website doesn’t mean anybody cares you need to still get traffic to that website and that’s actually 99% of the game. So if you’re thinking about starting an online store yes Shopify is amazing I’m gonna show you some Shopify websites and we show you a little bit of what the (more…)
In this episode of the effective e-commerce podcast we’re gonna be talking about Affiliate in Influencer marketing which is something I’m gonna be doing for my new company performance nut butter pretty heavily. So I did ate a lot of research on the best ways to do Influencer and Affiliate marketing we talked about what the difference is between Influencer and Affiliate marketing we’re gonna go into the how to’s of how to do it all that fun stuff but before we get into that I do have a quick announcement performance nut butter just launched its jars on Amazon. So if you go to Amazon just search performance nut butter checkout the jars it is that a hugely discounted rate I’m actually losing a little bit of money. So if you ever wanted to try the product this is a great time to do it I put it at a discounted rate early on to gain some sales velocity gains some sales traction but anyways the the product is live. So if want to try it go to Amazon type in performance nut butter calm and you’ll see it there. So let’s go over Influencer and Affiliate marketing. So what is Influencer marketing versus Affiliate marketing Influencer marketing is hiring people on Instagram Pinterest YouTube any social media platform any anywhere that there are Influencers and basically paying them or giving them free product in exchange for posts Affiliate marketing is a little bit different even though it’s fairly similar with Affiliate marketing you give your you give these Influencers links and they only make money if they make sales. So I might approach a youtuber and say hey about this product performance nut butter every time someone uses one your links and makes a purchase I’ll give you 20% (more…)
