Hi, Mr. Ferriss. You do not know me but a little over four years ago you helped me quit my job, start an online company and travel the world. Well, your advice has helped me again in starting my new company, Performance Nut Butter. I quickly want to talk about all the ways your advice has helped me in the formation of this new company.

First off, the idea originally came from The 4-Hour Body when you talked about having four tablespoons of almond butter before bed. I was originally going to do a bedtime butter and actually improve upon the four tablespoons of almond butter. But, then, upon your advice, I read The 22 Immutable Laws of Marketing and realized a few different things. I realized that there is nobody in the Performance Nut Butter space. So, by doing that I could be a first mover and have the first mover advantage. On top of that, I also picked the name Performance Nut Butter because it implies the benefit and it can be used and substituted as a generic. Both of these things were talked about in The 22 Immutable Laws of Marketing.
Next, I watched the business episode of the Tim Ferriss experiment where you and Noah Kagan talked about getting a MVP product out as soon as possible to test the market. So, I created the jars which even though the final product is going to be in individual squeeze packs, the jars allowed me to test the market and get it out to influencers.
I then used books like Tribes and Influence that you and other guests have recommended to build an audience. Your story about creating a book for people to get into Ivy League colleges and nobody buying it reminded me that I need to find my audience first and kind of work backwards to figure out what product they want. That is how I realized that individual squeeze packs would actually work better for a premium market because for people that travel a lot, it is a perfect on-the-go snack. The individual serving packs also create portion control which is something I know you and a lot of the people in The 4-Hour Body struggled with. When we have a whole jar of nut butter, it is easy to eat the entire thing.
I even picked the ingredients based on your advice and the advice of the guests on your podcast. Macadamia nuts or something I know you eat often for breakfast, coconut I have heard you and other guests talk about mixing coconut oil with their coffee and it seems to be pretty popular right now and on top of that the cashews came from when Peter Atia was talking about how when he trains he will eat some cashews in the tiny amount of carbohydrates does not take him out of ketosis. It just helps to fuel his workouts.
Lastly, I knew I wanted to launch this product via Kickstarter when I read the article in your blog How to Make a Hundred Thousand Dollars on Kickstarter in 10 Days.
So Mr. Ferriss, I want to thank you. I would love to send you a few free jars or after the Kickstarter a few free boxes of Performance Nut Butter. I do not expect anything in return. Much like you felt with Dorian Yates, I cannot make it worth your time yet but I am hoping someday soon I can. So I simply want to thank you, Mr. Ferriss, because a little over four years ago, The 4-Hour Workweek helped change my life for the better and the advice of yourself and the guests on your show continued to change my life. So, thank you very much, Mr. Ferris.